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Los Angeles Magazine: This App May Tell You How Much a Piece of Art Is Worth
"For Rivera this is more than idle chatter. As cofounder of the Web site ArtRank, he needs to keep his ear to the ground for up-and-coming artists. The site, launched in 2014, offers investment advice to subscribers—the current cap is ten—who pay $3,500 per quarter for early access to a ranking of emerging and blue-chip artists. Like a brokerage analyst’s report, it uses terms such as “buy,” “sell,” and the even more alarming “liquidate” to guide clients. ArtRank’s algorithm arrives at its valuations through a combination of publicly available data such as past sale prices, forthcoming exhibitions, and social media posts from art world influencers as well as insider advice from collectors and dealers."
Read the whole story by Marissa Gluck in Los Angeles Magazine