Texte Zur Kunst: ArtRank and the Flippers: Apocalypse Now?
"What is new is the comprehensive and predictive way in which ArtRank seeks to monitor the market. Comprehensive, because it not only collects public information on exhibitions and auction prices, but also digital information on the artist’s visibility and popularity on social-media platforms such as Facebook, Twitter, and Instagram, as well as insider information about the artist’s production capacity or the amount of collector interest in his or her work. Predictive, because it does not just seek to identify who is emerging, but whowill be. Akin to the statisticians of the American supermarket Target, who, in a widely circulated news story, knew a teenage girl was pregnant before her father did, just by analyzing her spending patterns, ArtRank thinks it knows who the next successful artists will be even before the artists’ own gallerists are aware."
Read the whole story by Olav Velthius in the December issue of Texte Zur Kunst